Fools Speed

Foolspeed

'Foolsspeed' was launched in 1998. It's a mass media campaign mostly in the form
of TV advertising. It shows realistic, everyday situations where people are tempted to drive too fast. The aim of the campaign is to change the way we think about speeding and challenge the beliefs we have in our driving ability.

Reducing speed isn't just about saving lives, but also about making people feel safer. Drivers are often guilty of failing to think about the safety of their passengers and people outside of their vehicle's safety until it's too late.

Watch the adverts:

Foolsspeed TV Advert 1

Foolsspeed TV Advert 2

Foolsspeed TV Advert 3

Foolsspeed TV Advert 4

Foolsspeed TV Advert 5

Foolsspeed TV Advert 6

Foolsspeed TV Advert - Mirror

Foolsspeed TV Advert - Friends

Foolsspeed TV Advert - Simon Says

Foolsspeed TV Advert - Doppleganger